Paid Meta Marketing and Ads Specialist (B2B)

About Us

Integra Global Solutions is a US-based company providing bookkeeping, accounting, administrative, and construction takeoff services to accounting firms and construction contractors, delivered through offshore teams. We are expanding our marketing function and need someone who can build paid and organic social channels that generate qualified B2B pipeline and measurable revenue.

Role Summary

We are looking for a hands-on Meta specialist who has run paid and organic campaigns on Facebook and Instagram for B2B audiences. You will plan and launch paid campaigns, produce and distribute video content that earns organic reach, and apply what works organically to paid creative. You are accountable for leads, booked calls, and revenue, not just reach or views.

Key Responsibilities

• Plan, build, and manage paid campaigns on Meta (Ads Manager and Business Manager), including prospecting, retargeting, and lead generation campaigns aimed at accounting firms and construction contractors.
• Set up and maintain tracking: Meta Pixel, Conversions API, event configuration, and attribution, so that spend can be tied to leads and revenue.
• Test creative systematically: hooks, formats (static, video, carousel, Reels), audiences, and offers, with clear hypotheses and documented results.
• Create and promote short-form and long-form video on Facebook and Instagram, including Reels strategy, boosting of organic posts, and identifying which organic content deserves paid amplification.
• Study why specific organic posts gain distribution, and translate those patterns into paid ad hooks, scripts, and formats.
• Manage budgets, bids, and scaling decisions against cost per lead, cost per booked call, and cost per acquisition.
• Build and maintain audience assets: custom audiences, lookalikes, and retargeting pools built from site visitors, engagers, and CRM lists.
• Report weekly on spend, leads, qualified opportunities, and revenue attributed to paid social, with recommendations.
• Work with the sales and operations team to review lead quality and feed that back into targeting and creative.

Required Qualifications

• At least 3 years of hands-on experience running Meta ad campaigns, with a documented record of managing meaningful monthly spend.
• Demonstrated B2B experience, ideally selling professional services (accounting, finance, construction, or similar) to businesses.
• Working knowledge of Meta Pixel and Conversions API, and of how to diagnose tracking gaps.
• Proven experience producing or directing short-form video for Facebook and Instagram, with examples of organic posts that reached significant audiences.
• Clear evidence of revenue or pipeline impact from paid social, not only engagement metrics.
• Strong written and spoken English.

Preferred Qualifications

• Experience with lead generation campaigns and Meta Lead Ads.
• Familiarity with CRM systems and connecting ad data to pipeline reporting.
• Experience marketing to UK or US accounting firms or contractors.
• Basic video editing skills, or experience working with editors.

How to Apply / Selection

Applicants should include links to 2 to 3 campaigns or organic videos they ran, with the spend, reach, and business result for each. Candidates will be asked to complete a short work sample: a 30-day paid campaign plan for a stated offer, including audiences, creative concepts, and a measurement plan.

What We Offer

• Competitive pay, with salary and bonus paid on time
• Training across multiple disciplines
• Defined career progression
• Exposure to multinational clients
• A supportive senior management team
• Work with a US corporation and a UK-facing business, with a track record of growth since 2004

Walk-in interview (Coimbatore office):

Integra Global Solutions Corp, No.1, Palsun Towers, 1st Street, Behind KVB Bank, Tatabad, Sivananda Colony, Coimbatore 641012.