In 2010, we were 6 years old and we started a mission to transform Integra from “good to great”. A few of the steps towards this was empowerment of our staff and implementation of “profit sharing” initiative that would significantly benefit all our hard working people. 2 years down the line, the transformation is truly on.<\/p>\n
We needed a new logo to represent and symbolize our transformation from “good to great”. The new logo had to be meaningful, attractive and should represent our business, our values and culture. How to create one and what should be the new logo?<\/p>\n
What should be our new logo?<\/strong> Who should\/how to design the new logo?<\/strong> We gave the guidelines, our company ethos and values. We announced a cash prize for the winning design. The competition attracted a lot of great designers. The response was overwhelming. We received about 500 entries. We shortlisted about 10 of them and gave further suggestions to improve them. We narrowed it down to 5 then 3. Finally we chose the winner by method of elimination.<\/p>\n Who created our new logo?<\/strong> What is the meaning of our logo?<\/strong> Shape:<\/strong> Colours:<\/strong> “Hidden” insights:<\/strong><\/p>\n The new logo symbolizes our transformation from “good to great”. The transformation is made possible because of all our hard working, sincere and remarkable people. This is the story behind our logo.<\/p>\n","protected":false},"excerpt":{"rendered":" In 2010, we were 6 years old and we started a mission to transform Integra from “good to great”. A few of the steps towards this was empowerment of our…<\/p>\n","protected":false},"author":1,"featured_media":1098,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\n
\nWe knew what we wanted for a logo. Something classic, yet modern. Something that represents our tradition, yet futuristic. Something that talks about our values, yet is international. We wanted something truly “unique”.<\/p>\n
\nWe tried several designs with our in-house designers and a few designers across India. Though some of them were very good, none of them we found none too satisfactory and hence decided to take the task international. We announced an online competition for designers all around the world.<\/p>\n
\nA designer from Serbia, Ludibes. He deserves a special applause for designing a classical yet futuristic logo for Integra.<\/p>\n
\nThe shape and colours represent several meanings.<\/p>\n
\nThe logo represents the globe. Integra is a truly global company serving clients across multiple countries and continents. In the middle of the globe, there is an “i” (in blue) that represents “Integrity” which is the most cherished value at “Integra”.<\/p>\n
\nThe colours on the logo represent the following:<\/p>\n\n
\n