{"id":1679,"date":"2015-09-14T13:48:31","date_gmt":"2015-09-14T13:48:31","guid":{"rendered":"http:\/\/www.globalintegra.com\/blog\/?p=1679"},"modified":"2024-11-20T08:06:52","modified_gmt":"2024-11-20T08:06:52","slug":"advertisement-mistakes-lesson-1-renault-twingo","status":"publish","type":"post","link":"https:\/\/www.globalintegra.com\/blog\/advertisement-mistakes-lesson-1-renault-twingo\/","title":{"rendered":"Advertisement mistakes lesson 1 – Renault Twingo"},"content":{"rendered":"
\"How<\/a>
Renault twingo – newspaper advertisement<\/figcaption><\/figure>\n

This is the full page advertisement in todays (14th September, 2015) national newspapers for Renault’s new small car Twingo. I wonder who wrote this clever, creative and utter waste of an advertising piece. I wonder which creative editor approved this to go to print<\/p>\n

Must be one of those overpriced Paris\/London\/Madrid based creative agencies who are just paid for their expensive time (with no accountability for their work whatsoever).<\/p>\n

Let us dissect some points from this masterpiece:<\/strong><\/p>\n

Go anywhere, Go everywhere<\/strong> – What does it even mean? a clever way of saying “GET LOST”?<\/p>\n

5 doors as standard for easy access<\/strong> – Are you really serious? You are trying to sell your 5 door feature with the full frontal picture of a 3 door car.<\/p>\n

R&Go smartphone navigation app included<\/strong> – How sad? Don’t you have any other feature other than a smartphone app to sell your wonderful new car?<\/p>\n

Renault summer season<\/strong> – Are you kidding? Today is 14th of September. Not 1st of April. It is almost autumn.<\/p>\n

Here is the best bit:
\nRenault Twingo: Top gear magazine awards 2014, city car of the year<\/strong> – The only best bit about the car is carefully hidden so that nobody ever get to see it.<\/p>\n

Whoever wrote\/approved this ad can be consulted for how to waste other people’s money and successfully alienate\/insult\/infuriate people (potential customers). I wonder if this work is the result of Renault’s internal marketing department or an external agency?<\/p>\n

My advice to Renault: Please assign a straight thinking, practical person (not a clever, twisted geek) to VET\/Approve your advertisements before it goes to print.<\/p>\n","protected":false},"excerpt":{"rendered":"

This is the full page advertisement in todays (14th September, 2015) national newspapers for Renault’s new small car Twingo. 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