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3 things you should ‘NOT’ do when launching an ad

Have you been thinking of launching an ad lately?

If yes, here are 3 things you should keep in mind before you launch it. This is applicable across any medium, be it print or digital media.

DO NOT : Go blah blah over the ad
You would want all the details on the ad, even if it is as small as 5(cms) x 10(cms) print ad. Yes, I understand that the particular ad slot cost you a bomb, but you ought to understand that nobody likes looking at an ad packed with text.

Your primary message is lost in a sea of ambiguous, flamboyant words like ‘micro nutrients’ and ‘celestial outdoors’.

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4 Surefire Ways to Get Your Website Visitors Dance to Your Tune

Attention! Stand at EASE! About turn!
Well, these are military drill commands.
When these commands are uttered, soldiers carry them out to a tee, don’t they?
Wouldn’t life be wonderful if everyone could take orders from you like that?

But hey, nobody around you is a soldier, the least of them your website visitors!
Nobody holds any authority over them. They could come and leave your website at any given second within the blink of an eye– you will never know. So, how do you make them do what you want them to do on your website?
The answer lies in a providing a powerful call to action.

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Has your start-up business fallen for the “Sorry Seven”?

A start-up company is like a premature baby. A premature baby typically spends several days or even weeks in an incubator. An incubator, as you know, is an apparatus used to maintain environmental conditions suitable for a premature baby and it prevents the baby from falling sick due to alien conditions.

Like a premature baby, a start-up business also needs an incubator in its early days. If not, the business can easily fall sick and get into trouble by making mistakes. Let us look into seven of those typical start-up mistakes: the “sorry seven”!

1) Under pricing: Start-ups think that by under pricing, they can easily attract new customers.

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So you got fooled by an ad, too?

I was browsing online the other day when an advertisement for a video game CD caught my attention. It said how it was a piece of cake for me to order it online.  All I had to do was fill up a form that would just take “a few seconds” of my time and it would be delivered to me. My son loves playing video games and I thought, well why not. So I clicked the link that would take me to the form.

To my distaste I found that the form was longer than the shopping list my wife gives me every month (which is quite long, trust me) and I had to scroll down forever to spot its end. 

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The reason why most businesses are failures even before they begin

If you have been living in the same city for a minimum of two years I am sure you would have noticed many businesses come and go even before you are used to seeing them.  Suddenly it seems the ice cream parlor at the corner has become a saloon, just when you thought of taking your kids there.

Ever wondered why this happens, and also so frequently? Of course, they don’t have business in the area—is what most people tend say and the thought is usually dismissed at that. But if you were considering opening something else at a spot like this, say when the saloon decides to wind-up in the end of the year?

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How small businesses can sell more (without stretching their budget)

Several businesses, big and small, are constantly looking for different ways to sell their products. For example, advertising is a great way to make the TG aware of products in the market. You enter a shopping mall and you see a good deal of ads. However, not all businesses can afford advertising. Big organizations can but, what about small businesses and individuals? Are there simple ways to market your product without spending too much?

Yes, there are!

Up-selling and cross-selling are common marketing techniques that do not cost you much at all. It is a very common practice mastered very well by super markets and giant food chains like McDonalds, yet small businesses don’t use that effectively or often.

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