We at Integra use Colour Psychology for designing our websites. Check out our latest website to see how we implemented this.
Considering Telemarketing for qualified appointments? Here is a must-read!
At first glance appointment-setting telemarketing may look simple. But there is more that meets the eye with it. Sure, you know your business better than anyone else and calling a list of prospects to get appointments does not seem too difficult. In fact it is easy, but only when the number of prospects is about 50, given that telemarketing is not your only job of the day.
So this brings us to the question
What happens when there are bigger numbers to manage?
Here is when the downward spiral begins. As the numbers get bigger, you begin to lose clarity on some very crucial things.
Are you missing out on outsourcing benefits because of these concerns?
As I was browsing this morning, I came across an interesting article on outsourcing. It was about factors that discourage people to outsource. Since I am in the outsourcing industry myself, I decided to write one on it and pen down my own thoughts on how to overcome them.
Here are some of the most common outsourcing related concerns.
Security concerns
Since confidential data are sent overseas, businesses understandably worry about data security. When services such as accounting and bookkeeping are outsourced, there is added concern as they are dealing with financial information.
Quality of work
Another area of concern is the quality of work done.
How to optimize your Google Plus page for search
I was reading an interesting blog the other day. As I scrolled down the page I noticed this particular section devoted to an array of social media icons. There was everything there – a whole list from Facebook, Google Plus, Twitter to Digg and Stumble Upon. That was when it hit me how social media could affect a business on the internet. Several micro blogging sites and social media platforms change the way we share and interact with others. On that note, here is an article about something that will change the way people recognize your internet presence.
Google Plus is the recent entry that is going to give a totally new perspective to the way people search on the internet.
The reason why businesses should adopt a USP
A clearly defined USP is important for any business. Our customer support division, for example, has a clear USP. Check out the site to learn more!
3 things you should ‘NOT’ do when launching an ad
Have you been thinking of launching an ad lately?
If yes, here are 3 things you should keep in mind before you launch it. This is applicable across any medium, be it print or digital media.
DO NOT : Go blah blah over the ad
You would want all the details on the ad, even if it is as small as 5(cms) x 10(cms) print ad. Yes, I understand that the particular ad slot cost you a bomb, but you ought to understand that nobody likes looking at an ad packed with text.
Your primary message is lost in a sea of ambiguous, flamboyant words like ‘micro nutrients’ and ‘celestial outdoors’.
How do you act when the “panic button” is pushed!
Do you have fun at work? Yes?
Well, however comfortable and fun work may be there is always an occasional time of crisis. And crisis – is NOT fun.
Not everyone handles a crisis well. The following incident that one of my friends was telling me about is a good example.
She works as a Sales Executive for a company that sells herbal diet pills. They work as teams with a Team Leader heading the division. Each member of the team has a ‘sales target’ of selling 200 cartons of pills within a 3 month period. This happens to be an unreasonable target, given that the product is fairly new in the market.
What ONE thing you can learn from Apple’s marketing!
Click on “Continue reading” to watch a short & simple video on Apple’s marketing success!
